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Benefits of Prepaid Cards to Businesses

Introducing a branded Prepaid Cards solution to your customers can benefit your business significantly. Some of the key benefits of using Altair Technologies Limited to create a prepaid card programme for your business include enhanced customer loyalty, lower costs and improved profits.  

Prepaid Cards are a new payment form and the fastest growing area of payment cards, Prepaid Cards can extend your business brand recognition and provide an innovative way to serve existing customers as well as reach out to new markets. Prepaid Cards do not require cardholders to have bank accounts or to be credit-worthy, which immediately presents a huge global market. Advantages of offering an Altair Prepaid Card program for your business include:

  • White labelling gives you brand recognition without administrative hassle
  • Cuts cost of handling cash
  • Creates brand recognition for your business
  • Enables you to promote brand loyalty by offering personalised rewards
  • Generate extra sales using card linked promotions
  • Earn income on a number of transaction points, including cash withdrawals and purchase fees
  • Share in interest earned on sums deposited by card holders
  • Reduce the costs of cash and cheque processing
  • Use information on the spending habits of your customers to develop new services
  • Implement loyalty and reward programs that increase customer retention, drive repeat purchases and create awareness of new products and services
  • Ability to "close loop" and restrict usage of card to specified outlets; or use "open loop" and enable use at over 28.5 million global outlets that accept MasterCard® or Visa
  • Option available to offer unbranded generic prepaid card if preferred

For more information on how a Prepaid Cards can benefit your business and your customers click here to request one of our Prepaid Card specialists to contact you.

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